(Average) As Miss Beelzebub Likes

NOTE: I stopped at episode 7.
 
Series in one sentence:
Beelzebub is kaka.

Series in more sentences:
A young demon is assigned to be Lord Beezlebub's assistant, but learns she's not the stoic ruler he thought she was. While having the desire to have someone cool and masculine to look up to, he can't deny there's anything wrong with being cute. The two are quick to grow fond of each other.

This is one of those shows that begs you to drop your IQ, and otherwise will do it for you. None of the episodes handed me an exciting plot or brought something new to the table in terms of story. It had the feel of a toddlers show, but with close-ups of cleavage, naked muscular men, and drooling pedofiles in bushes, so.. a typical anime, not intended for 3-year-olds.
But what teenager or adult would like this? I felt so impatient and dumb sitting through these Sesame Street storylines. The "surprises" the show hits you with I've seen a million times before, done better.
 
The overall plot is cool on paper, but that's the only compliment I can give. Everything and everyone in Hell acts normal and overly cute, and I guess that's the entire joke; you don't expect that to be the case. But what's the point. Hell looks and functions like Earth and its residents are normal, inoffensive human beings, with the occasional 0.1% freak that has animal "ears" poking out from their head.

It would've helped the series if we saw the assistant guy work his way up to becoming this girl's right hand man, and THEN we'd learn she's a lazy wuss. And only her, not every new character we come across. Liking cute and soft things is not a personality trait, so why repeat it.
Have these demons look like actual demons, the world look like actual Hell, and everything in it be awful and intimidating like Hell should be. And insert some magic and fighting scenes, because this series isn't convincing me that Beelzebub is anything but a fragile child who can't even get a book from a top shelf.

She crushed a bar of chocolate once, and that's the only portrayal of her power I've seen.

What I basically watched was the life of a young aristocrat in politics, being looked after by her assistant butler in modern, every day Japan. This whole Heaven and Hell business didn't need to exist and I'm not invested enough in these characters to keep on watching to see if anything worth while will happen further on.